Sayendra Basu is an-award winning CEO and radio host with over four years in the media and entertainment industry. He is one of India’s youngest founders of a Record Label, Cryptic Records which won major international awards and chart-topping hits. His other ventures, Elite FM is a radio station and Elite Chronicle is a news portal that aims to redefine media and entertainment in India. His talk show, Backstage with Elite has received major accolades on Spotify and Apple. He is currently working on introducing new and interactive ways to reinvent the radio to popularise it as a mass media format of entertainment. He also organises music festivals and events across the country. He has worked as a mentor and start-up advisor for many upcoming start-ups across the country and partnered in major events across the country. He has won several prestigious national and international awards, including the Indian Achiever’s Award, Global Choice Award, Indian Icon Award as well as being selected as one of India’s Top 100 Brands in 2022 for his outstanding work in digital media for his radio station along with major publications on Fox news, NBC and Market Watch.
The radio station, named Elite FM has already taken the city of Kolkata by a digital storm, covering major events and providing exclusive interviews of famous celebrities and content creators. “Our idea with the podcast ‘Backstage with Elite’ is to provide a personal connection between the internet sensations or celebrities and the audience. We go live with the celebrities and ask questions on-air, giving an immersive feeling to the viewers and we are glad to say that we are the first one to essentially break the digital fourth wall”. Elite FM features songs from new and upcoming talents from across the world, giving listeners an exclusive into potential hit artists and listen to them as they grow. Elite FM has also partnered with many events, providing a one-stop source for entertainment and connecting fans worldwide. The Elite FM app, available on Google Play Store and Apple App store provides a seamless way of enjoying music and entertainment at the swipe of a screen.
Sayendra also talks about the news network and how he plans on creating an unbiased, apolitical platform that acts to present content and leave the interpretation to the readers. “Journalism is a very powerful tool. It can make or break nations. Our job as members of the media is to provide unadulterated content and this what me and my team aim for. We will launch soon and hope to create a cornerstone in Indian journalism”. The news network, named ‘Elite Chronicle’ aims at blurring the lines between news and consumer media. “News is something we all need. Why not make it fun and digestible for everyone?” The network aims to have open departments of media, inspired by the open model of his award-winning record label, as he believes that every aspect of news is just as important to readers, “be it current affairs, finance, gaming or even the latest trends in the fashion week”. The news portal is expected to launch soon with a team of industry leading journalists and his foray into the world of media and journalism is eagerly awaited, given Sayendra’s history of excelling in media and entertainment and setting a benchmark for digital media, ushering in a brand new phase in his career.
