It’s not often that you get to interview an industry expert and get their views on various subjects. However, by some stroke of luck, I have managed to interview Abhishek Agrawal twice. In these two times, I picked up lessons from the content marketer and online brand builder that have stayed with me and changed my life.
Abhishek Agrawal has almost a decade’s experience in the digital space and half a decade of banking experience. Building an online business that caters to clients’ needs has exposed him to many aspects of the digital space. It has also put him right in the middle of the ongoing digital shift.
The first time I had a sit-down with Abhishek, I didn’t ask all the right questions, but he gracefully left me with life lessons that have stuck with me. One of the things that Abhishek mentioned was that the digital space is going to revolutionize marketing, especially content marketing.
At the time, the shift was just that, a probable shift but looking back at it now; he was right on the money. He inspired me to make a decision on creating targeted content and marketing content online early enough.
Thanks to Abhishek’s wise words, I began my digital shift before the scramble and established my place before the real competition began. Today, I take pride in being a seasoned content marketer that doesn’t have to fight for my space like many other brands.
My next encounter with Abhishek found me better prepared. Again, his views on the growth of technology and the digital media space ring true. This time around, we delved into whether entrepreneurship is easier once you’ve achieved success.
His very blunt answer was NO; the risks are still there and on a larger scale. When you’re a successful entrepreneur, you have a lot more to lose if a risk turns sour. He added that a new company often follows the vision of the founder. Once you’ve grown that company and now have a team, you need to consider everyone involved in your decisions.
Every entrepreneur must reconcile their vision and what they’re willing to sacrifice, he said. Even the most minor decisions carry some risk with them, and I have learned to reconcile my goals with what they’ll cost.
His insights during my two encounters have helped me streamline my brand, and I can’t wait for what I’ll learn from a third interview. I hope to keep learning from industry experts like Abhishek Agrawal to keep winning.
